Innovate faster for competitive edge
​Innovate quickly to successfully compete in changing markets by providing insightful analytics into complex data and more efficient ways to monitor and integrate every aspect of your organization and the customer experience.

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• Innovate products and services quickly atop a modular, ready-made platform with built-in capabilities
• Accelerate the time to market by directly connecting the engineering and manufacturing processes
• Improve product design by connecting real-time product and customer feedback directly with engineering teams
• Differentiate your business by developing new products and production capabilities on demand

Increase agility and reduce costs
Improve margins and make better decisions with greater visibility into business performance and profitability using a highly-secure, flexible and cloud-based foundation.


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• Realign production dynamically to meet changing demands with an open platform and familiar, consistent tools
• Reduce product costs with better and faster analysis of product performance and usage
• Minimize implementation risks and overhead costs with a flexible solution that can scale globally
• Enable teams to collaborate and communicate across geographic and organizational boundaries with modern productivity tools
• Lower operating costs by predicting and addressing inefficiencies

Embrace customer centricity
​Understand micro-level market demand signals, engage customers wherever they are, develop sales opportunities across all channels and strengthen service business through insights from connected products and social interactions.

• Understand market behavior by analyzing information about customer interactions, product performance and social networks
• Take advantage of new sources of revenue by developing and implementing new customer-centric business models
• Design more innovative and personalized experiences by connecting customer insight with every part of your business on an integrated, holistic platform
• Increase customer loyalty and improve brand awareness by delivering consistent experiences across products and services

​Vision statement

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​Enabling manufacturers to transform into digital businesses.

Detailed vision

Microsoft enables manufacturers to drive business transformation through the power of digital technology—empowering people and organizations, and reshaping industries. With the dawn of a new generation of business systems, the arrival of ubiquitous digital connectivity, unlimited computing capacity in the cloud and real-time analytics capabilities enables manufacturers to access new insights and build systems of intelligence like never before.

​They can now use this insight and intel to make significant improvements to products and to create new value-add services. Forward-thinking manufacturers are improving performance and agility across their businesses—redesigning processes for greater agility and responsiveness, building more open, connected and trusted ecosystems and delivering more personalized customer experiences.

As a technology and business solutions provider, Microsoft is focused on enabling manufacturers to achieve more with their businesses—from streamlining existing processes and products to delivering new services and transforming business models.